| The objective of this book is to present current issues of electronic commerce
from an economics perspective. It introduces fundamental microeconomic issues
such as equality, uncertainty and market efficiency within the electronic
marketplace.
CONTENTS: Electronic commerce and the Internet; characteristics of digital
products; overview of current issues and literature; quality uncertainty and
market efficiency; economic aspects of copyright protection; quality signals
and product information; consumers' search for information; product choices and
discriminatory pricing; financial intermediaries and electronic commerce;
digital currency and payment systems; implications for business and
policy-makers; agenda for research.
|
