| This is a hands-on e-business guide that explains how traditional companies can adapt their bricks-and-mortar legacies to complement and bolster their online ventures and operate successfully in both place and space. The authors are among the first to do in-depth structured research on the e-commerce business phenomenon, and this should be the first book to provide a systematic, practical analysis of the results. The book provides eight viable e-business models, an adaptable hybrid model for competing against on-line pure plays, and revolutionary new schematic tools for analyzing current business models and evaluating promising new Web initiatives. Readers will have a practical, schematic tool that depicts, for any given model: how the major on- and off-line components connect; how money, information and products flow; and how one's own business model must change to thrive. |
