| E-business is destined to become big business, even for small businesses. For perhaps the first time in commercial history, small businesses will be able to reap the benefits more quickly than big businesses because the size, complexity and distribution agreements are now secondary to flexibility and dealing direct.Whether you are a beginner or have already started to trade on the Internet, this book will take you through the steps necessary to build a successful and sustainable e-business. Practical and accessible it deals with all the important issues such as: finding the funds,buying the right equipment, setting up your Web site, payment systems, legal issues, online marketing and advertising, customer relationship management, business-to-business opportunities,developing your e-business plan.With the inclusion of real-life small business case histories researched for this book exclusively and over 100 useful Web site addresses, E-Business for the Small Business provides essential reading for anyone wanting to develop an online business, whether it is purely virtual or as support for an existing venture. |
