Title Success@e-business
Subject E-Commerce
ISBN 0077096258
Author Peter Morath
Publisher McGraw Hill
UK Price £21.99
Our Price £10.99
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User Level Beginner - Advanced

   
 
This text provides a practical guide for launching e-businesses on the Internet. It guides you through the launch of an electronic business, explaining the strategic issues that need to be considered before starting the project. The book proceeds to examine emerging best practices and explains the underlying technologies, as well as showing how to implement your on e-business plan. It acknowledges and reflects the different situations internationally, (paying particular attention to the different stage of maturity between US eBusiness and European eBusiness). It draws its conclusions by identifying the different types of considerations necerssary for a project and a business depending on thier particular situations.
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