| In view of such spectacular success of e-business pioneers such as Cisco, Priceline.com, and CMGI, there can no longer be any doubt that the future of business is inextricably bound up with the Internet. But for many executives, serious questions remain on making the leap into a digital business world. To what extent must the Internet become part of our organization? Should we focus our e-business initiatives on business-to business, or business-to-consumer activities? How will our business processes be impacted by a digital transformation, and how do we align our company to support our key business strengths? Should our e-business be managed within the company or spun off as an autonomous entity? Written by the top e-business strategists within KPMG and KPMG Consulting, Digital Transformation provides concrete answers to these crucial questions about what it takes to win in the Internet economy, ad lead a successful business to e-business transition. Digital Transformation cuts through the hype and confusion surrounding doing business on the Internet to reveal fundamental principles behind the digital transformation underway. This book is based in large part on interviews with the driving forces in today's Internet economy, including: Cisco CEO John Chambers, Priceline's Dan Schulman, E.piphany's Roger Siboni, and Charles Wang of Computer Associates. With the help of many case studies, this book reveals why companies such as Cisco, Intel and Microsoft have been so successful at harnessing the power of the Internet while others have missed the boat. Above all, the message that comes through the loudest is that success now, and in the years ahead, relies on "a profound commitment to digital transformation, in which a company's business processes are defined by the customer and enabled by technology." Offering powerful insights into what it takes to become an e-business success, Digital Transformation will help today's executives and managers find out what it takes to succeed in the new Internet economy. |
