This book is for any web professional who wants to understand their site traffic. It's also for anyone with an interest in finding out where their site is most used, and how to make comparisons with other sites. To get the most from this book, you'll need access to log files for your web site as they contain the information we'll show you how to analyze.
The book discusses the privacy practices of The Onion, SmartGirl, and The New York Times, as well as examining in detail the traffic analysis techniques used by BBC News Online, eBay, and ASPToday.
What's great about this book?
* The techniques for gathering data on your users
* Standards and Guidelines you should adhere to when interpreting your data
* What other sites are doing to ensure they respect the privacy of their users
* Insight into how real sites use web traffic analysis
* Major case case studies from BBC News Online, eBay, and ASPToday
* Additional material from The Onion, SmartGirl, and The New York Times
Subject Area:
Web traffic analysis allows you to gain some insight into your site users: where they come from, what pages they like, and how often they come back. However, as statistics are prone to being misinterpreted, your insight often has to be taken with a pinch of salt. This book takes you through the process of analysing your traffic, without taking for granted the statistics that you generate.
Who Is This Book For?
Does your boss ask you for figures on how many visits the site gets - how long visitors stay - why they abort transactions? Do you lie awake worrying about referral logs, privacy policies, cookies, and COPPA? What does the law say? What's the benchmark unit - hits? Unique visits? Pages Served? With creativity and this bok, Web traffic analysis can become a great way to know your users better, monitor which bits of the site are working, and which aren't
Table of Contents:
Chapter 1: Analytics Techniques
Chapter 2: Database Log Analysis
Chapter 3: Privacy
Chapter 4: BBC News Online
Chapter 5: eBay
Chapter 5: ASPToday |
