This is the kind of expert advice people pay $2000 for, simply so they can spend a few hours around Joshua Davis, an artist considered one of the few true geniuses in motion graphics design today.

This is not just another push-the-buttons book on Flash. Many Flash books are or will be on the market; most take the same approach and offer little to distinguish them. Joshua Davis book is a completely different approach, unique because its based around his cutting-edge techniques and creativity.

Readers will be both challenged and inspired. A book designed to appeal to professionals, with stunning four-color design, annotated code, and insightful peer-to-peer explanations of the artists methods. Coverage is not critically tied to a particular rev of Flash. Flash to the Core is about the creative process and what Joshua Davis can teach about taking Flash design and development to new extremes. Part one is all about Joshua, the artist- his philosophies, his approach to Flash workflow, how he works with clients, how he explains and explores the world around him through his creative approach to Flash web design, animation and motion graphics. Part two is about the work itself- 12 Flash-based projects Joshua has created in the past year. Some of these have won awards, others have been nominated for awards. Each project is a narrative and deconstruction, with the code used in the project included and explained. A large and growing audience wants to learn advanced Flash techniques from the best in the business. No other book can do this quite like Flash to the Core- An Interactive Sketchbook by Joshua Davis.